About

I've been inside
the chaos you're
trying to fix.

I'm Bri Sieber — a fractional operations leader who spent 10+ years inside the most complex consumer operations in the world, before bringing that thinking to scaling SaaS companies.

I didn't build Champagne Tactics because I read about operational breakdowns. I built it because I lived them, mapped them, and fixed them — at Disney, Grubhub, and everywhere in between.

Experience

Where this thinking comes from.

Disney
Consumer operations at global scale. Systems built for millions of touchpoints, thousands of teams.
Grubhub
High-growth marketplace ops. Cross-functional alignment across Sales, CX, and product in a scaling environment.
And more
10+ years across companies ranging from enterprise to early-stage, B2B and B2C, product and service.
10+
Years inside complex operations, from enterprise to scaling SaaS
4
Core domains: cross-functional rhythms, support infrastructure, leadership, and launch execution
B–C
Series focus — the exact stage where systems start to break under growth pressure
How I think

The beliefs that shape the work.

"You don't have a workforce problem. You have a workflow problem."

"If failure repeats across people, it's a system problem — not a people problem."

"Executive decisions, employee-focused execution."

"A singular point of failure is the iceberg to your Titanic."

I built this practice because I kept watching companies in growth throw more people at system problems — and watch things get worse. More communication channels. More confusion. More dependency. More noise.

The companies that scale well aren't the ones with the most people. They're the ones with the clearest systems, the sharpest ownership, and the least unnecessary friction. I know how to build that.

What makes this different is that I don't stop at diagnosis. I don't deliver a deck and leave. I build the system, embed it, and train the team to own it — so when I leave, it works without me. That's the whole point.

How I work

What to expect in an engagement.

01
I go across levels, not around them
I don't rely on leadership narratives alone. I talk to ICs, managers, and cross-functional leads to understand how work is actually experienced — not how it's reported.
02
I build with you, not for you
Every system is co-designed with leadership so adoption is built in from day one. I take ownership of execution so your team isn't pulled off their work to run the project.
03
I leave things that run without me
The goal is never dependency. Every engagement ends with your team understanding how the system works, what they own, and how to iterate as the business evolves.
04
I balance performance and people
Systems that ignore humans create burnout. People-first approaches without structure create chaos. I design for both — because one without the other doesn't scale.

The conversation is where it starts.

30 minutes. No pitch. Just an honest look at what's happening and whether I'm the right fit to help fix it.

Book a 30-minute call

No free audits. Every engagement begins with a paid diagnostic.